Definitely Holly

HOLLY ANN  M.A. / B.A.   

May 2012     Bachelor of Arts: Journalism, 
Spanish Minor
Lindenwood University - St. Charles, MO 

Feb. 2016     Master of Arts: 
Communications, Promotions
Magna Cum Laude
Lindenwood University - St. Charles, MO

2019-Present | Definitely Holly LLC: Social Media Consulting, Business Owner – Remote 
Assist businesses with their social media focusing on brand loyalty, creating engaging content, digital marketing, providing 24/7 social media monitoring, and building online relationships with current and future customers.     
Client Example: Ultimate Defense Firing Range and Training Center  
- The eyes, ears, and voice for Ultimate Defense Firing Range and Training Center 
- Create engaging daily content for Ultimate Defense’s Facebook and Instagram (events, specials, promotions, sales, classes) 
- Utilize social media to gain additional customers 
- Stay up-to-date with the gun industry
- Take pictures and video content at classes/events for social media channels

2018-Present | Spokesperson: Ultimate Defense Firing Range & Training Center – St. Peters, MO 
- On-Camera Social Media Spokesperson for Ultimate Defense (Videos: UD Facebook and Instagram) 
- Promote/advertise upcoming classes, firearm sales/merchandise, events

2017-2019 | On-Camera Talent and Scriptwriter, Copywriter, Marketing Assistant: Cobalt Communications – Fenton, MO 
- On-Camera Talent/Actress, Scriptwriter, and Director for Charter Spectrum online commercials
- Vast Broadband, Control4, and Sony commercials/advertisements. Control4 product description expert
- Copywriter for Cobalt Communication’s websites including main company website, and Spectrum, Vast Broadband, AT&T affiliated websites
- Focus on SEO and keywords
- Marketing assistant for Cobalt Communications/DIRECTV (authorized DIRECTV dealer)

2016 | Spokesperson, Recruiter:  LumiTact – St. Charles, MO 
- Spokesperson and public figure of LumiTact: Wrote and announced commercial script for social media channels. (Video content of Holly: 26,310 views)   
- Hired 10-15 applicants per month 
- Conducted pre-screening phone interviews, scheduled interviews, interviewed candidates in-person, analyzed responses, compared qualifications to job requirements, verified references 
 - Wrote and promoted all company job descriptions on internet job sites, and posted daily on main social media accounts

2013-2014 | Editor/Author: Whitman Publishing/Second Amendment Media – Franklin, TN
- Wrote, edited books with a focus on firearms, firearm laws and the Second Amendment (“Legally Armed” and “Armed & Smart”) 
- Instructed and oversaw remote freelancers, book designers, media specialists 
- Managed 4 to 5 projects at once under tight deadlines

2012-2013 | News Reporter/Broadcaster: Leaf-Chronicle (Gannett) – Clarksville, TN 
- Wrote a variety of news breaking, feature stories, editorials, (1-2 stories per day) and transformed press releases into story content 
- Shot/produced broadcast video and still photos to accompany each story while working alongside major Nashville news professionals on scene 
- Posted to social media channels on a daily basis

2009-2012 | Editorial Editor/Staff Reporter: “The Legacy” Newspaper (Lindenwood University) – St. Charles, MO 
- Wrote 3 to 4 articles on campus activities/events, news, entertainment, fashion and editorials 
- Assigned reporters topics, edited stories written by staff reporters, and produced layout/content for editorial section 
- Uncovered high-profile news story that led to interviews on Fox2 and KPLR 11 St. Louis. Stories on bullying made huge impact on campus, led to school staff resignations